Rembo is the Swahili word for beauty, and across Africa, beauty is a big part of everyday life and how we express ourselves. It's also how millions of women and men make a living, building careers and businesses through hair, nails, lashes, makeup and much more. The opportunities these businesses create for themselves and their communities go far beyond the salon chair.

And there is still so much more potential.

Led by an African team that loves beauty culture and technology, we believe the right tools can help beauty businesses go even further. So we spend time with beauty professionals, learning how they work, where they want to go and what they need to get there.

What we learn shapes what we build and where we take Rembo next.